Mega, macro and micro influencers

The influencer marketing space is growing enormously each year and it’s becoming a key component in most digital marketing plans. If you’re a business owner and you’re thinking of starting an influencer marketing you’ll soon find out that finding the right influencers is not as easy as it seems. A lot of factors come into play when choosing the right influencer. In this blogpost i’m going to cover the different kinds of influencers based on the size of their following.

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Why your business needs influencer marketing

It’s no longer a secret: Influencer Marketing is one of the most effective ways to advertise your products or services online. If your business is not doing Influencer Marketing right now, you’re missing out big time. With a well executed Influencer Marketing Campaign you won’t only have high ROI. You’ll also increase brand awareness and gain enormous amounts of traction. Besides that, you’ll also gain something regular ads can never truly give you: authenticity.

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