Step 1: The message
First we look at the message that your business wants to communicate to your potential clients. This is very important because it builds the foundation for all the content that your business will publish. We make sure that the message is in line with the values of your business.
Step 2: Determining market position and target audience
In this step we’ll determine what audience you would want to target with your online content. We do this by looking at several demographic factors like age, gender, location, etc. The goal here is to find your ideal clients and to bring your message directly to them.
Step 3: Follower to client
It’s very fun if your content gets a lot of following but that alone is not enough. You must also know how to turn these followers into paying customers. In this step we will look at all the different tools that you can use to do just that. These tools wil help you generate, nurture and follow-up leads.